All Linchpin Services
Our small but mighty team offers a plethora of services to cater to our clients’ needs, and you can explore our extensive list of offerings right here. And don’t worry, if we can’t handle it in house, you can rest assured that we’ll connect you with one of our fantastic partners who can.
Strategy & Discovery
Every engagement starts with the business behind the website, so what we build solves the right problem, for the right people, in the right order.
Research & Discovery
Kickoff workshops, stakeholder interviews and requirements gathering that turn goals into a scoped plan.
Competitive Analysis
How your peers present, rank and convert — and where the whitespace is for you.
Content Audit
An inventory of every page and asset, with clear keep, cut, merge and rewrite calls.
Information Architecture
Sitemaps, navigation and content models that make large sites easy to find your way through.
Technology Audit & Migration Plan
An honest assessment of your current stack, its risks and costs, and a phased path forward.
Site & Performance Audits
Speed, accessibility, security and technical SEO reviewed in one report, with fixes ranked by impact.
Technical Consulting
Senior engineering guidance on architecture, hosting, vendors and build-versus-buy decisions.
Creative Consulting
Brand and design direction for in-house teams that want an experienced second set of eyes.
Project Management
A named lead, a shared task board and a steady cadence of check-ins from kickoff to launch.
Brand & Experience Design
Interfaces and identities built on a real design system — so every page, campaign and slide looks like it came from the same place.
UX & Wireframing
User flows and wireframes that settle structure and priorities before anyone argues about color.
UI Design
High-fidelity, responsive interfaces designed in Figma on a token-driven component library.
Design Systems
Tokens, components and block patterns that keep large sites consistent as more people publish to them.
Design-to-Dev Handoff
Annotated specs, states and breakpoints so what gets designed is exactly what ships.
Brand Identity
Logomarks, brand evolutions and refinements, type and color systems grounded in strategy.
Brand Guidelines
A documented brand guide that keeps your internal team and outside vendors on the same page.
Brand Collateral
Brochures, one-sheets, eBooks, business cards and stationery, delivered as print-ready files.
Presentations
Branded PowerPoint and Keynote templates, plus redesigns of the decks your team actually presents.
Iconography, Photo & Video
Custom icons and graphics, product photography and video production for your site and channels.
WordPress
&
Web Development
Block-based WordPress engineered for editors, speed and accessibility — from a focused marketing site to a multilingual network of dozens.
Custom WordPress Themes
Block themes and patterns built around your brand, not bent from a marketplace template.
Custom Blocks & Plugins
Purpose-built blocks and plugins when off-the-shelf tools can’t do the job cleanly.
Front-End Development
Semantic, accessible HTML, CSS and JavaScript, including React-powered interfaces.
Headless & Decoupled
WordPress as a content API behind React and other front ends, when the project truly calls for it.
Multisite & Multilingual
Hub-and-spoke networks, regional sites and translation workflows with WPML.
Platform Migrations
Moves from Drupal, Magento, legacy CMSs or other hosts — content, users and URLs intact.
Redirects & URL Management
Redirect maps and URL hygiene so links, bookmarks and rankings survive every change.
Email Templates
Responsive, branded email templates that render reliably across inboxes and devices.
Editor Training & Docs
Every build ships with documentation and hands-on training so your team owns the site.
Integrations, Ecommerce & Automation
The technical work behind the scenes — connecting your website to the systems that actually run the business.
WooCommerce Development
Custom storefronts, subscriptions, B2B and wholesale pricing, product filtering and catalog tools.
ERP & Warehouse Integration
Orders, inventory and pricing kept in sync between your store and your ERP or fulfillment systems.
CRM & Marketing Automation
Forms and lead data flowing cleanly into Salesforce, HubSpot and your automation platform.
APIs & Third-Party Services
REST and GraphQL APIs, plus integrations with the SaaS tools and internal systems you rely on.
Shopify & Magento
Shopify app integrations and Magento development and support where WordPress isn’t the whole picture.
Site Search
Faceted and hosted search, including Algolia and SearchWP, tuned for big catalogs and content libraries.
Workflow Automation
Scheduled imports, syncs and jobs that take manual copy-and-paste out of your team’s week.
AI Integrations
Practical AI features — content assistance, classification and smarter search — connected to your own data.
Forms & Data Capture
Gravity Forms builds with conditional logic, payments, file uploads and secure routing.
Managed Hosting, Security & Support
Launch is the starting line. Our support packages keep sites patched, monitored, backed up and improving — month after month, year after year.
Managed WordPress Hosting
Premium managed hosting on Pressable, WP Engine, Pantheon or Cloudways, matched to each site’s needs.
Monthly Site Maintenance
WordPress core, plugin and theme updates, applied and tested on staging before they touch production.
Maintenance QA
Manual review plus automated and real-device testing after every maintenance cycle.
Backups & Restore Testing
Daily host backups plus independent offsite copies — and regular test restores to prove they work.
Uptime & Performance Monitoring
External uptime, SSL and Core Web Vitals monitoring that alerts us before your visitors notice.
Security Monitoring
Vulnerability intelligence matched to your actual plugin inventory, plus malware and integrity scanning.
Incident Response
A documented process from containment and forensics to clean-up, hardening and a written report.
Content & Site Edits
Hours for content updates, new pages and expedited edits, handled by people who already know your site.
Account Management
A named contact, regular status calls and clear time reporting, so you always know where the hours went.
Accessibility, Performance & Quality
Sites that work for everyone, on every device, at every traffic level — verified, not assumed.
Accessibility Audits
WCAG reviews that pair automated scans with manual keyboard and screen-reader testing.
Accessibility Remediation
Real fixes for contrast, focus, forms, alt text and ARIA — in your theme, not a bolt-on overlay.
Accessible Design Systems
Palettes, type scales and components designed from the start to pass contrast and usability checks.
Performance Optimization
Database, query, asset and caching work that makes slow sites fast — and keeps them that way.
Cloudflare & CDN
Edge caching, firewall rules and Zero Trust access configured for speed and protection.
Cross-Browser & Device Testing
Real-device and cross-browser testing across the browsers your audience actually uses.
Automated Visual Regression
Automated checks that catch unexpected layout changes after updates, before anyone else does.
Code Review & Engineering QA
Peer review and engineering QA on every change before it reaches production.
Security Hardening & SSO
Single sign-on, multi-factor authentication, named accounts and WordPress hardening by default.
Search & AI Answer Readiness
We’re not an SEO agency — but rankings and AI answers depend on how a site is built. We build that foundation in, so your marketing team or partners can do their best work on top of it.
Technical SEO Assessments
Crawlability, indexing, canonical and sitemap issues found — and fixed at the code level.
Structured Data & Schema
Schema.org markup for your organization, products, articles, events and FAQs so machines understand your content.
Semantic Content Structure
Clean heading hierarchy and semantic HTML that search engines and AI assistants can parse and cite.
Core Web Vitals
Page speed, image optimization and caching tuned for both rankings and conversions.
Migration SEO Protection
Redirect mapping and pre- and post-launch checks so a redesign doesn’t cost you traffic.
Keyword & On-Page Guidance
Keyword research and on-page recommendations that shape your sitemap and page templates.
Answer-Ready Content Models
FAQ, glossary and how-to content types structured so AI answer engines can find and quote them.
Analytics & Measurement
Google Analytics, Tag Manager, Search Console and conversion tracking set up correctly from day one.
SEO Plugin Configuration
Yoast or Rank Math configured properly — titles, meta, social cards, sitemaps and indexing rules.
Content & Campaign Creative
The words and assets that fill the platform — and carry your brand well beyond it.
Content Strategy
Messaging, page goals and editorial plans that turn positioning into pages people actually read.
Copywriting
Website, campaign and collateral copy written for your audience first — and for search second.
Content Migration & Entry
Moving and reformatting content at scale, including product data uploads and clean-up.
Social Media Graphics
Profile and cover imagery, reusable templates and campaign graphics sized for every platform.
Social Feed Integration
Instagram, Facebook, YouTube and X feeds embedded and maintained on your site.
Banner & Display Ads
Campaign creative for remarketing, retargeting and product launches.
Email Marketing Design
Branded newsletter and campaign designs built to stand out in a crowded inbox.
Infographics
Complex information turned into clear, on-brand visuals that people actually share.
Trade Show & Swag
Booth displays, signage and branded merchandise, including print vendor management.
Questions That come up when deciding on services
Straight answers on how Linchpin services fit together, for new projects and for teams already working with us. Understanding how these services integrate is key to successful projects, as it allows teams to use their current workflows while adjusting to new methods. Our approach simplifies the process and ensures clear implementation, which helps teams that are moving to better tools or strategies. By explaining the connections between our services, we enable both new and existing teams to work more efficiently and collaborate effectively, leading to better results and ongoing project success.
No. Many clients start with a single audit, integration or migration. Others bundle design, build and support into one engagement. We scope to what you actually need.
Typically monthly maintenance and QA, monitoring, backups, security updates, account management and a bank of hours for content edits and development. Each package is tailored to your sites and priorities.
Yes. We start with a technical audit so we know exactly what we’re inheriting, then fold the site into our maintenance and monitoring process.
No — we don’t run SEO/SEM or AEO campaigns or link building. We build the technical foundation that search and AI answer engines reward: fast pages, clean structure, schema, analytics and safe migrations. Your marketing team or SEO partner builds on top of it. We work hand in hand with many of our own partners as well as working and playing well with other teams.
WordPress and WooCommerce are our core. We also integrate with ERPs, CRMs, Shopify, Magento and custom APIs, and we migrate sites off other platforms.
As a boutique agency we only partner with premium managed WordPress hosts Pressable, WordPress VIP, WP Engine, Pantheon or Cloudways to name a few. All of which Linchpin is agency partners with and hosting considerations are chosen per project. As part of our standard practice we don’t put client sites on shared or unmanaged hosting.
We follow a documented incident response process: contain, preserve evidence, assess, clean or restore, rotate credentials, verify, then deliver a written report with hardening recommendations. You can read more about it in our robust docs.linchpin.com/
Yes. We audit against WCAG, fix issues in the theme and content, and design new work to be accessible from the start rather than patched later.
That’s always the goal. Every project is delivered with comprehensive documentation that includes not only written instructions but many times instructional videos, ensuring that all users can easily understand and follow the guidelines provided. Additionally, we take pride in offering extensive training sessions aimed at familiarizing users with the new features and functionalities. To further enhance usability, we implement block patterns that are crafted to provide a seamless and intuitive experience for everyone involved. Our commitment to support does not end with delivery; we aim to empower users to fully leverage the capabilities of the project for their specific needs, ensuring long-term satisfaction and success.
Tell us what you’re trying to solve. We’ll suggest the smallest useful first step, often a discovery session or audit and scope from there.
Not sure where to start?
Tell us what’s slowing you down, a rebuild, a messy integration, a site nobody wants to touch. We’ll recommend the smallest useful first step and show you exactly what it covers.